In the distant 1930s, when silent films gave way to sound, actors began to speak — and with them, their smiles began to “speak” too. Under the new spotlight, healthy teeth became a symbol of beauty, charm, and success, giving rise to the now-iconic phrase “Hollywood smile.”

As more people dreamed of having that perfect Hollywood look, dentistry responded: veneers became widely available, along with new techniques for keeping teeth healthy and bright.

Today, we live in an era where you no longer have to be a beloved movie star to have a Hollywood smile. A white, healthy-looking set of teeth is now part of one’s personal brand, especially in the digital age where first impressions often happen through a screen.

A smile is also a powerful element of nonverbal communication, carrying psychological impact.
Research in social psychology consistently shows that people with white, straight, healthy teeth appear more confident, attractive, and persuasive.
In modern life, this is a real advantage — a beautiful smile helps build connections, inspires trust, convinces, and draws people in.

There are countless benefits to having a healthy smile — yet even in the 21st century, when aesthetic dentistry offers many safe whitening options, people often still hesitate.

“Many patients are afraid that whitening might damage their enamel, but the procedure does not harm the teeth when premium-quality equipment and materials are used,” explains dentist Dr. Nelly Nikoghosyan.
“At Avanta, our lamps have a special filter that protects the enamel from ultraviolet rays.”

Teeth whitening is also painless, and with proper care the results can last 1–2 years.
By proper care, the doctor simply means maintaining everyday oral hygiene at home: brushing morning and evening after meals, using dental floss, and visiting the dentist every six months for professional cleaning.

At Avanta, teeth whitening brings together beauty, health, and long-lasting results.
The clinic offers three whitening methods:

1. In-office Whitening
Performed at the clinic using special lamps and premium-grade materials.
The main advantage is the speed: in just 45–60 minutes, your bright white smile is ready.

2. At-home Whitening
Custom silicone trays are prepared for the patient, who uses them at home for 14 days following the doctor’s instructions.
If the desired result appears within the first 7 days, the patient can stop early and simply repeat the procedure in six months.

3. Internal (Intraluminal) Whitening
Designed for injured or root-canal–treated teeth. This method restores even weakened teeth to their natural color and shine.

*Beauty Is Subjective
In Japan, certain natural misalignments of teeth were traditionally considered attractive.
In some African and South American countries, decorative dental modifications were once a symbol of social status — not everyone could afford them.

Even medieval Europe had its own idea of the “perfect smile”: aristocrats would deliberately blacken their teeth to showcase their status.

To keep your teeth white for as long as possible, it’s important to pay attention to your diet and avoid foods that tend to stain the teeth — such as coffee, tea, red wine, colorful sauces (like soy sauce), certain spices (such as curry), and deeply pigmented berries.

Dr. Nelly Nikoghosyan advises not to eliminate these foods completely, but rather to limit or consume them in moderation.
And if you’ve recently had a whitening procedure, it’s crucial to follow a “white diet” — avoiding any colored foods for 7–10 days to preserve the results.

As you can tell, Avanta has its own philosophy when it comes to dental care.
Dr. Nelly Nikoghosyan explains: “A smile isn’t just about having white and beautiful teeth — it’s also a sign of health and confidence.”

At Avanta, every service — whitening, veneers, orthodontic treatment, or periodontal care — serves one purpose: to create a healthy smile.
And when a smile is healthy, it naturally becomes confident, attractive, and genuine.
This, she says, is the only real secret behind having a so-called “Hollywood smile.”