The story of BETTY BARCLAY began in 1938 in Mannheim, Germany, when entrepreneur Max Berk founded a textile and women's fashion company. The brand's true breakthrough came in 1955, when he acquired the European rights to the American Betty Barclay trademark. This marked the beginning of a fashion legacy that would become an important part of German fashion history.

During the 1950s and 1960s, BETTY BARCLAY quickly gained recognition for its feminine, sophisticated, and contemporary collections. The brand designed clothing for women who wanted to look elegant, confident, and modern—without being ostentatious.

The story of GERRY WEBER began in 1973 in Halle, North Rhine-Westphalia, Germany. At just over twenty years old, textile salesman Gerhard Weber had already expanded a single fashion store into a network of six boutiques. His vision was bold for its time: to create clothing for real women instead of expecting women to adapt to their clothes.

Max Berk
Gerhard Weber

TWO BRANDS, ONE PHILOSOPHY

Both brands embraced the same philosophy: creating clothing inspired by the needs and lifestyles of real women. This commitment was reflected in every detail—from impeccable tailoring and thoughtfully designed silhouettes to carefully selected premium fabrics.

It was more than fashion. It was clothing women could truly rely on.

By the mid-1980s, GERRY WEBER and BETTY BARCLAY had become two of Germany's leading women's fashion brands, earning a reputation for quality, comfort, and timeless elegance.

The story of BETTY BARCLAY began in 1938 in Mannheim, Germany, when entrepreneur Max Berk founded a textile and women's fashion company. The brand's true breakthrough came in 1955, when he acquired the European rights to the American Betty Barclay trademark. This marked the beginning of a fashion legacy that would become an important part of German fashion history.

During the 1950s and 1960s, BETTY BARCLAY quickly gained recognition for its feminine, sophisticated, and contemporary collections. The brand designed clothing for women who wanted to look elegant, confident, and modern—without being ostentatious.

The story of GERRY WEBER began in 1973 in Halle, North Rhine-Westphalia, Germany. At just over twenty years old, textile salesman Gerhard Weber had already expanded a single fashion store into a network of six boutiques. His vision was bold for its time: to create clothing for real women instead of expecting women to adapt to their clothes.

Max Berk
Gerhard Weber

TWO BRANDS, ONE PHILOSOPHY

Both brands embraced the same philosophy: creating clothing inspired by the needs and lifestyles of real women. This commitment was reflected in every detail—from impeccable tailoring and thoughtfully designed silhouettes to carefully selected premium fabrics.

It was more than fashion. It was clothing women could truly rely on.

By the mid-1980s, GERRY WEBER and BETTY BARCLAY had become two of Germany's leading women's fashion brands, earning a reputation for quality, comfort, and timeless elegance.

The Gerry & Betty boutique at Dalma Garden Mall opened in 2012, becoming one of Yerevan's first destinations dedicated to European women's fashion. It was established around the thoughtful combination of two renowned German brands—GERRY WEBER and BETTY BARCLAY—whose distinctive styles complement one another perfectly.

Over the years, the boutique's portfolio continued to grow, guided by one essential question: What do the women of this city want to wear?

The answer, as time has shown, is diversity. Not only diversity in sizes and price ranges—although both matter—but also clothing for different ages, lifestyles, and occasions.

Today, Gerry & Betty brings together around 17 European fashion brands under one roof, offering everything from elegant looks for business meetings and evening events to lightweight, comfortable pieces for everyday wear. Regardless of age or personal style, every woman can find something that truly reflects her personality.

The boutique features German brands including GERRY WEBER, BETTY BARCLAY, Oui, Brax, LeComte, Rabe, Betty & Co, Vera Mont, Robe Légère, More & More, Monari, Apart, and UNQ, alongside Italian brands Valentinas, Persona, and EMME (part of the Max Mara Group), as well as the French label Leo & Ugo.

Although each of these brands has its own distinctive identity, they are united by one shared value: an uncompromising commitment to quality. That commitment goes far beyond aesthetics. Every garment is created using carefully engineered patterns designed to fit the female body naturally rather than simply hanging from the shoulders.

The fabrics are selected not only for their beauty but also for their durability. Wool is the fabric of choice for winter, while cotton and linen define the summer collections. These natural materials breathe, retain their shape, and become even more comfortable over time.

Linen & Lemons

Step into Gerry & Betty, and it feels as though the temperature changes. The Summer 2026 collections fill the boutique with citrus-inspired freshness and sunlit warmth.

The Orange Juice collection combines deep navy with vibrant shades of orange, creating fresh, natural, and eye-catching contrasts. Soft prints, delicate lines, and refined details attract attention effortlessly, without ever feeling overwhelming.

Lemon-inspired motifs and sunny yellow tones appear throughout several of the boutique's newest collections, bringing the relaxed charm and carefree spirit of the Mediterranean to every look.

Linen is everywhere this summer—and for good reason. It is one of the season's defining trends while remaining one of the most authentic natural fabrics a woman can wear. Cool against the skin, breathable, richly textured, and effortlessly elegant, linen proves that true style begins with comfort.

The collections embrace this philosophy by offering a wide selection of linen and cotton pieces designed for every occasion, from everyday essentials to sophisticated special-event looks.

This is the essence of the GERRY WEBER and BETTY BARCLAY universe: distinctive everyday fashion that allows every woman to express her individuality. Confident in its quality, bold in its color palette, and created for women of every style and personality.