The culture of gift-giving has evolved over the years. While in the past the physical nature of a gift was paramount, today greater value is placed on how well it reflects a person’s real needs and preferences. In this context, the gift card format has emerged as one of the most practical and relevant solutions.

Dalma Gift Card follows this very approach — offering not a ready-made gift, but the freedom of choice. Through the card, the recipient can decide how to use it: shopping at more than 150 stores at Dalma, enjoying various services and cafés, or visiting the Cinema Star movie theater.

The gift card format becomes especially relevant at the end of the year, when the giver seeks to avoid a wrong choice while allowing the recipient full flexibility. Dalma Gift Card is not limited by age, taste, or occasion, making it suitable for a wide range of situations.

During the New Year season, it is often chosen for its practicality as well — saving time and allowing for quick organization. Gift cards are available in denominations ranging from AMD 10,000 to AMD 2,000,000, enabling customers to select an option that fits their budget. Each card is valid for six months from the date of purchase, ensuring sufficient flexibility for use.